Advertising 3.0

                       

LI: to learn about persuasive tools in advertising
Advertising is a media to show a product to sell or service to use. In advertisements they use persuasive tools to persuade people to buy or use the product or service. This week we were talking about television advertising and more on celebrity endorsements. We first had a slide on trying to find NZ celebrity endorsements. We then had to analyse the ad and answer some questions. We had to watch the ad, then answer questions like who is the author, what are the techniques used to attract and hold the audiences attention and more. We then had to find our own ad and do the same thing.